Or perhaps you’re just getting started with influencer marketing, and you don’t know where to start.
Whatever the scenario, you’re in the right place.
We’ve rounded up twenty proven ways your brand can work with influencers, with examples!
We’ve got the basics in here, like your sponsored Instagram post or blog review, but we also have some definite surprises for you..
Read on and get inspired.
It’s time to breathe new life into your influencer marketing strategy.
Btw: Want to take your social media performance to the next level?
Top 20 Influencer Marketing Ideas
1. Social media shoutouts
This is the classic influencer post, so we’ll start here. Send influencers free samples, along with a few highlights about your brand and how you can help their fans. Then let them create a sponsored post that tells everyone how awesome you are.
Rover.com is an online marketplace for pet-sitters. They partnered with Instagrammers who love their dogs to spread the word about how used their service made them feel good as a pet-owner.
Sponsored posts like this racked up nearly 1.5K likes:
2. Blog post reviews
The blog post review is another classic influencer marketing gem, and for a good reason: it works!
In-depth posts about your brand give influencer’s subscribers all the information they need to make them convert, packaged up in a post written by an influencer they respect and admire.
Meal kit delivery service, Hello Fresh, partnered up with food bloggers to promote their meals as healthy and delicious. Food bloggers have impressed their fans with the knowledge of cooking, meal prep, and more.
An endorsement from them tells fans that they believe this meal service is just as good as any of their home-cooked meals.
In this review of Hello Fresh, the blogger strategically includes a TL;DR CTA for her readers right at the top, so they can enjoy a discount on their first order:
3. Sponsored YouTube videos
Audiobook company Audible has made itself known by sponsoring podcasts (another listening entertainment medium) and social media influencers like YouTuber Grace Helbig.
As an author herself, the sponsorship is a natural fit.
Request that influencers don’t just shoehorn your brand mention in. Ideally, your brand should make sense within the context of the post.
For example, Grace created videos where Audible’s audiobooks offered a real value-add for viewers, such as:
- “Things I Should Tell You”
- “Travel Tips”
- and “How to Handle Conventions.”
4. Branded hashtags
Want your dedicated hashtag to go viral?
Then work with influencers to promote your hashtag and your brand account.
Luxury watch brand Daniel Wellington drummed up an army of fashion and lifestyle influencers. In just a few years, their branded hashtag #danielwellington racked up nearly 2 million Instagram posts.
That’s just from working with influencers.
After seeing an influencer use your hashtag, fans are not only more likely to purchase from you, but they’re also more likely to post using the hashtag themselves.
In one year, Daniel Wellington enjoyed a 214% increase in profits and more than doubled their follower counts.
5. Live video and events
When you invite influencers to your live events, amplify your efforts by filming part of the event for your social media.
This way your fans who can’t make it still get to feel like VIPs.
Starbucks held an event to encourage people to vote in the 2016 election.
The event was orchestrated to position the brand in a positive light, but people don’t necessarily care about the excellent work your brand is doing.
But if you invite a celebrity or two, though, they just might.
By partnering with Common, Starbucks managed to drive nearly 200K views for the video.
6. Social media takeovers
Let’s face it: seeing the same content over and over from your brand gets boring. Even if you switch it up, your voice will still sound the same.
Surprise and delight your followers with an influencer takeover.
Have an influencer manage your account for the day, posting live videos and sharing stories. Fans will appreciate this “extra” time and content from the influencer that they would not have received by following the influencer’s account alone.
Plus, they know they have to keep following your account if they never want to miss content from the high-profile influencers you’re working with.
Harper’s Bazaar mixed up their coverage of fashion shows by having model Jaime King show herself preparing for the Dior Cruiseshow:
7. Promo codes
If it’s conversions you want, try this: Along with a free sample of your product, let influencers pass the love onto fans with an exclusive promo code.
DevaCurl sponsored @spisha, an Instagram micro-influencer known for her gorgeous hair and style.
The promo code was for a gift – just like the one she’s showing off in her post. The brand smartly used her Instagram handle as the promo code, so it was easy for fans to remember.
Influencers love to offer their followers unique discount codes.
8. Social Ads
Use the authenticity of influencer marketing to engage fans; then extend your reach with your ad dollars. Platforms like Facebooknow let brands boost their influencer’s post as an ad:
Even though these posts receive the same “Sponsored” text as a regular ad, they look less like ads to users, since the poster’s name and photo are clearly from a person, rather than a brand. Plus, the “with [brand name]” text looks like a regular friend mention on Facebook.
9. Brand testimonials
Featuring influencers on your website impresses customers. Highlighting them on your landing pages converts them.
Let your influential customers do the selling for you as software company SEO for Growth did. Their homepage features a long list of testimonials. They took care to include testimonials from a variety of well-known experts their target customers look up to, such as the SEO gurus behind publications and research firms like Stone Temple Consulting, Convince & Convert, and Search Engine Journal.
10. Exclusive interviews
Fans are always excited to hear from their favorite influencer, but they’re not always thrilled to hear about your brand. Turn that around by interviewing influencers on your brand account.
When Cosmopolitan Magazine interviewed celebrity influencer Lauren Conrad on Facebook Live, their fans could have their questions answered by Lauren.
That kind of personal connection is thrilling for fans, as demonstrated by the 203K views this video enjoyed.